Language
The advert shows one particular footballer celebrating with thousands of
people behind him looking at him. The slogan ‘’every goal matters’’ suggests
that football is a sport where everything is serious and by missing a game or
goal means you've missed out of something big. The conventions of
this advert are the Barclay's premier league logo so the viewer
knows it’s a football advertisement. Another convention is the Sky
Sports logo which shows Sky is advertising sports channels. The Sky logo
being a recognisable brand which means when they advertise it’s a recognisable
advert and millions of people would have seen it. The slogan ‘’believe in
better’’ makes people think everything sky do will get better and better.
Institution
Sports is a group of sports television channels operated by the
satellite pay-tv company British Sky Broadcasting. Sky Sports is a commodity
which is something bought and sold. A monthly subscription fee is paid.
Barclay’s premier league is a well-known brand for football. Rupert Murdoch is
the founder of Sky.
Audience
The target audience for this advertisement is dominantly football fans.
This would be mainly for male viewers but also female viewers with an 80:20
split. The minimum age would be 25 to 60 as this is a monthly subscription, and
subscribers with a good wage packet would be paying for this rather than a
student who is studying. This would make Sky Sports target middle classed
people.
Representation
The representation on the advert is mainly white male footballers. This
suggests that mainly white players are in the Premier League or even more white
footballers around the world. This may have been done due to the fact that more
Europeans watch football than the Asian community as stereotypes suggest the
Asian community are more into cricket. Even though women’s football in growing it’s
surprising how Sky Sports haven’t got a women to represent their brand. This
may also be due to the fact that there isn’t enough coverage of women’s sports
on TV.
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