Film posters and trailers

My film pitch

Film trailer and poster analysis

 Poster key convention:

In the film poster '12 years a slave,' it would have the central image, name of the movie, the director, the actors, the institution, release date and the star ratings.

The central image is of Chiwetel Ejiofor who plays Solomon North up. The editing of having a fade on his trousers look like grass; therefore this will make the audience want to see this because it shows that he's free or that he's escaping.
The title ' 12 years a slave' tells the audience the narrative of the movie by using a statistic and 3 words. Also we can see that the number 12 is in orange, perhaps to show freedom/ escapism.Additionally, the specific font used for the number could emphasise how long it has been.
The release date will always be at the bottom of the poster in bold. I can also see that the number '30' is in orange just like the number '12' in the title, this could symbolise that the numbers are very important.
The critics views would be found under the star ratings at the top of the page. They said "... A moment of such humanity and grace that at every moment you feel you're seeing something essential."
The ratings of the movie was 5 gold stars, this will make the audience watch this because it has been rated 5 out of 5, which must mean it is a good movie.

Film trailer

Normally the institutions are shown in the beginning 

Film Institutions

12 years a slave

My chosen movie:

1) I've chosen 12 years a slave.

2) The reason why I chose this film is because Steve McQueen, who is the first black movie director who won an Oscar. On top of that, it is based on a true story of Solomon North up.

Institutional background:

1) The production company is Regency Enterprises, River Road Entertainment, Plan B Entertainment and many more. 

2) It was distributed by Fox searchlight pictures and Entertainment one.

No brand loyalty:

1) The genre of 12 years a slave is historical drama.

2) I know that the genre is historical drama. This is because black people getting whipped and the discrimination against the blacks.

3b) No. Brad Pitt, Chiwetel Ejiofor, Lupita Nyong'o ect

It's all a matter of timing:

1) It was released January 10th 2014.

2) 16th of July 2013:

It's a social thing:

1) The movie '12 years a slave' got a lot of good review about how emotional and infuriating it was. Also a few mentioned how there were unfamiliar faces in the movie a part from Brad Pitt, which was good because they got to feel true emotions.

2) Quote: "Lupita Nyong'o is the emotional epic enter of the entire film."
Quote: "Chiwertel Ejiofo executes every emotion flawlessly."

Risky Business:

1) The original budget of 12 years a slave is roughly $20,000,000.

2)  The film made $923,715 on the first opened weekend.

3) The total amount the money made was $56,667,870.

Star in the eyes:

1) Steve McQueen has also directed a movie called 'Shame' in 2011, the genre is drama only. Another film called 'Hunger' in 2008 however, it is a biography and drama similar to 12 years a slave apart from the historical bit.


2) The main character is Chiwertel Ejiofo who started in 12 years a slave.


3) He also stared in quiet a few other movies such as; Inside, Love actually, SALT, Melinda and Melinda and 2012. However, these movies are not the same genre as 12 years a slave, in fact majority of them are action and a bit of romance.

4) Yes the director and actors/actresses are mentioned at the end of the trailer as well as the end of the movie.