Poster key convention:In the film poster '12 years a slave,' it would have the central image, name of the movie, the director, the actors, the institution, release date and the star ratings.
The central image is of Chiwetel Ejiofor who plays Solomon North up. The editing of having a fade on his trousers look like grass; therefore this will make the audience want to see this because it shows that he's free or that he's escaping.
The title ' 12 years a slave' tells the audience the narrative of the movie by using a statistic and 3 words. Also we can see that the number 12 is in orange, perhaps to show freedom/
The release date will always be at the bottom of the poster in bold. I can also see that the number '30' is in orange just like the number '12' in the title, this could symbolise that the numbers are very important.
The critics views would be found under the star ratings at the top of the page. They said "... A moment of such humanity and grace that at every moment you feel you're seeing something essential."
The ratings of the movie was 5 gold stars, this will make the audience watch this because it has been rated 5 out of 5, which must mean it is a good movie.
Film trailer
Normally the institutions are shown in the beginning
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